Burger King is a top-rated franchise worldwide, but mainly in America. The success of the franchise can be calculated by the whopping statistics of the number of customers served and the revenue generated, but the thing that differentiated McDonald’s and BK was the delivery. BK started its home delivery late in 2011 and always remained the segment that the company and its CEO overlooked. The delivery was allowed by the franchise either online from their dedicated website or through call. For delivery, everything changed when GrubHub, Uber Eats, DoorDash, Just Eat, and deliveroo entered the market. BK got added up in almost every food delivering platform and reached out to every customer more efficiently. The delivery increased the sales of the company drastically.
Online Deliveries
Burger King started its delivery system after a very long time since its inception. Now, it has added up in almost every delivery platform. Burger King uses its platform along with several other third-party delivery platforms.
Uber Eats
Uber eats a famous food chain in the US, has partnered with Burger King to deliver its delicious burgers to Americans at their home. Uber eats is an online food delivery company based in the United States. It was launched in 2014 by Garrett Camp and Travis Kalanick, whose parent organization is Uber Technologies Inc. Uber eats is a platform where apart from ordering food, users are free to review the food and the restaurants. It is working in almost 32 countries successfully. In 2019, Uber ate tie-up with Burger King and started free delivery on orders above $15.
Deliveroo
Deliveroo is a British-based food delivering company founded in 2013 by Will Shu, headquartered in England. The company was established mainly to motivate the culture of Ghost Kitchens, where the kitchen is only used to make the food and delivered directly to the customers. The concept of Ghost kitchen doesn’t include any seating arrangement or dine-in facility. Burger king restaurant is available in Deliveroo too with its full-fledged menu, along with great discounts. The deliveroo mainly operated in countries like UK, Netherlands, France, Belgium, Italy and many more. The only major competition for deliveroo is Uber eats, GrubHub, and Just Eats. The company saw a whopping revenue of 923 million dollars in 2021, as the food order base increased from 74.5 million to 148 million, which is a remarkable statistic for the company.
Just Eat
Just Eat Limited is also a British-based food delivering application, in competition with deliveroo. It is one of the first delivery apps in the British market, as it was founded and started operating in 2001, headquartered in Denmark. The company was founded by Jesper Buch, Per Meldgaard and Henrik Ostegaard. Just eat offers delivery as well as takeaways ordered from Burger King. Serving all the United Kingdom to Israel’s areas cover more areas than deliveroo and uber eats. In Spain, Burger King opted for eating for its deliveries. The partnership with various delivery apps makes Burger King reach many other customers as well.
Telephonic Order
Before all the online orders and the delivery apps, Burger King used the toll-free number to let its customers order delicious burgers and get home-delivered. Burger King has various stores near, and the call gets transferred to the nearest store of the caller. However, it was successful but not convenient as the users could not track their order or five feedback.
Google Integration
To enhance the delivery system, Burger King integrated with Google, by which customers can search Burger King stores on Google search and Google Maps, and order directly from the search. The integration enhanced the market for the franchise, which made Burger King Delivery more efficient, and customers could enjoy the delicious Burger King menu.
Conclusion
Burger King is the second-largest food chain of burgers. Burger King takes orders online as well as on the telephone through its toll-free number. Food delivery apps like Just Eat, Uber Eats, and deliveroo made BKs delivery more efficient and spread to many more areas and customers. Burger King, along with delivery apps, is also trying new methods like integrating with google to make delivery and order much more accessible for its customers. No, Burger King offers free delivery on orders above $15. Yes, apart from delivery, Burger King offers to Take Away orders also. Burger King has more than 12,3000 restaurants.
